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A new shopping experience based on the automatic detection of products at the checkout and the redesign of the kiosk interface.

Scotch (1)

The objective of this school
project was to audit a company and propose improvements. We chose to focus on Ikea, a company known for offering a pleasant shopping experience to its customers. We started our audit with an in-store observation phase, which was followed by several customer interviews to identify potential pain points. As a result of this and other data collected, we identified that one of the major frictions, which is not currently addressed by the Swedish company, remains the waiting time at the checkout.  So we decided to do something about it.  

What was the purpose of this project?

Ikea-1

Testimonial from an Ikea customer on the Internet

IKEA 3D

To solve this problem, we suggested equipping each product in IKEA stores with an RFID tag, a technology already used in some pioneering department stores such as Mark Spencer and Décathlon. Thanks to this label, IKEA customers would no longer need to scan items at regular or self-service checkouts: they would simply have to position their shopping cart in an airlock equipped with an RFID reader. Automatically and most importantly instantly, the volume and price of all their purchases would be displayed on the screen. In addition, customers would no longer have to handle heavy furniture when they came to the checkout.

To support this innovation, we have decided to completely review the touch payment interface in order to adapt it, as well as simplify its use and improve its UI.

Which solution to implement?

Maquette-Ikea-01

Maquette-Ikea-02

Maquette-Ikea-03

Maquette-Ikea-04

Maquette-Ikea-05

Maquette-Ikea-06

Maquette-Ikea-07

To validate our solution, we made projections and estimated that the installation of this solution would reduce the checkout time by 80% on average for the customer.

For the company, the installation of RFID tagging should increase the turnover by 4 to 8% and allow to automate the inventory, reduce theft, and free up time for the team, among others.

The benefits of this solution

Ikea

Surlignage Ikea 

cb-cover

A voice and visual solution allowing people with severe physical disabilities to pay in stores in a secure and autonomous way.

Scotch (2)

In our fourth year at Hetic, we had to carry out an educational project with a partner company. With a fellow student, we chose to work for Cartes Bancaires. The company was asking for the investment of several teams of designers from the class to find solutions to improve the accessibility of online or offline payment for people whose disability complicates this action. The subject was rather complex, but extremely challenging.

Paylib - Cartes Bancaires - Motion

For several months, we interviewed many people to develop our empathy: associations on disability, people with disabilities, and so on. From these interviews, we created personas and experience maps. At the same time, we met regularly with the CB teams to communicate our progress and get their feedback. After many iterations, we were able to propose an innovative solution.

This solution is the result of several observations. Firstly, it is difficult for a person with a physical handicap to take their bank card out of their bag. Moreover, it is almost impossible to type the code on the Eftpos terminals, which are often out of reach when you are in a wheelchair. Secondly, saying one's bank card code out loud to a third party causes serious confidentiality problems and finally, a large number of disabled people are used to using voice technology to control their telephone. In order to deploy this service efficiently, we envisaged that it would become an addition to the Paylib system belonging to CB and already present on the applications of the majority of French banks. We made sure that our service could be entirely controlled by voice, but also in a classic way using one's phone in order to adapt to all types of disabilities. To illustrate how it works, we will see two different use cases.

Iphone use case step 1

Adrien is quadriplegic, he no longer has the use of his arms and uses our service to pay in store. The application allows him to pay by voice without using the terminal, which is not adapted to his disability.

To begin with, Adrien authenticates himself with his voice password before arriving at the store to unlock his account.

First use case

Iphone use case step 2

After choosing his products, Adrien arrives at the checkout and tells the merchant that he wants to pay with Paylib Access. The merchant provides him with the unique Paylib code generated by the cashier and Adrien says it to his voice assistant.

Iphone use case step 3

Adrien checks the purchase information and confirms the purchase.

Cartes bancaires

Iphone mockup (1)

Manuel is paraplegic, still has the use of his arms and uses the Paylib application to pay in a store. The application allows him to validate the payment with his fingers without using the payment terminal which is out of reach.

Manuel goes to the nearest Franprix store. After choosing his products, Manuel arrives at the checkout and tells the shopkeeper that he wants to pay with Paylib Access. The shopkeeper provides him with the unique code generated by the cashier and Manuel enters this identifier on the Paylib application.

Second use case

Iphone use case step 4

Manuel checks the purchase information and confirms the purchase with FaceID.

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Iphone mockup

The proper functioning of the application depends on the user's internet connection. However, it often happens that the connection is poor in some shops. So an alternative had to be found. In this case, the user has to provide his Paylib Access ID to the merchant and the latter will send him a request that the user will have to validate later or else he will be banned from the service.

Special cases

To be sure that this solution brings a real help to disabled people, we had the opportunity to make a voice prototype and to have it tested by disabled people. We also presented our solution to the head of Cartes Bancaires at the end of the project and the feedback was very positive. This project taught me a lot and allowed me to cultivate my empathy.

What is the outcome of this project?

Cartes Bancaires

Surlignage Cartes Bancaires

Surlignage Cartes Bancaires Mobile

bidr-cover

A live auction application that lets you win great products while having fun.

Scotch

In our 5th year at Hetic, we devoted most of our year to developing a business project. With my group, composed of 6 complementary profiles, we decided to develop an application that modernizes the concept of home shopping.

Today, ads on the Internet are less and less viewed. Whether they are on YouTube, Tik Tok, Instagram or others: they are very easy to avoid and appear more and more as an obstacle to the user experience. Advertisers are therefore looking for new ways to capture the attention of their potential customers.

At the same time, users have never spent so much time looking for the cheapest products online. They go through online classified advertisement, scan for bargains, and assiduously follow private sales thinking they are saving time and money.

So on one hand, we have advertisers seeking to better captivate their audience, and on the other hand, consumers looking for the cheapest products. We have decided to respond to this double observation.

Where did this idea come from?

Bidr-art-direction

Bidr-step-1

Bidr is an application that offers weekly micro-auctions with products at reduced prices. It is aimed at the general public by its fun and gamified aspect but also at advertisers by answering their problems: the promotion of their product.

What's Bidr?

Bidr-step 2

The functioning of the application is simple, each week, a different brand is highlighted on the application in the form of a live event where one of the brand's flagship products will be auctioned. During the live, a host is present to guide the users and animate the auction. A custom-made advertisement for the partner brand is broadcast at the beginning of the live. 

Bidr-step-3

The auction can then finally begin. With each click to bid, the price of the final product will increase by one cent. And to do this, the user will have to spend virtual currency, acquired beforehand. The winner has the chance to leave with an exceptional product at a very low price. He or she will only have to pay the final price at which he or she won the product and have it delivered. For the others, the appointment is made for the following week.

The strength of the product lies in the fact that the audience is focused on the advertisers' message since it is the product they are trying to win. Moreover, this advertising experience is not felt as such and lasts more than 10 minutes.

Bidr's user base is also qualified thanks to onboarding. As soon as they arrives on the application, they are invited to provide certain information such as their age and the types of products they prefer. This will allow us to warn them when one of their brands is in the spotlight or if one of the products they like is available in the auction. It is also a way to collect data on our users and thus attract advertisers by promising them an audience that is already receptive.

What is the strength of this application?

Bidr-onboarding

The interface of the live part was particularly complex to design because in addition to the video stream, we had a lot of information to place: the comment space, the player's pot, the general ranking, the current bet, the bid button and the information on the product involved. It was a great UX job, and an opportunity to do some small-scale A/B testing.

Product constraints related to direct

Bidr

This entrepreneurial project has been a great exercise in concretization. During this project, the creation of a complete business plan allowed me to expand my knowledge on a multitude of axes: market segmentation, competitive positioning, customer acquisition process, monetization, and so on, and globally to sharpen my strategic vision of a product.